What about free CMS like WordPress?

They are not easy to use: Imagine someone gives you a tool designed to be used for carpentry, plumbing, masonry for any and every job you can think of! That, my friend, would be one amazing gift! But the problem is, you’re not a carpenter, plumber or a stonemason, so now you have to learn how to use it... and all you really needed was a hammer and a saw ... or even a screwdriver and a spanner. The same goes for free CMS’s. They have 101 tools, but what if you only want 2 of them for your specific requirements?

You have to pay for the support and customisation services. Do you have a problem? Then you’re going to need to check the documentation and support forums. Can’t find the solution to your problem? Shucks! It looks like you’ll have to pay a professional! With Máxima Web, we teach you how to use the CMS and give support afterwards, completely free, and the best thing is: the chances are you won’t need any support since our systems are very easy to use and only contain exactly what you need. You don't have to pay more for customisation because that's what you're getting - a custom CMS.

It is almost impossible to stand out with a one-size-fits-all product. Imagine you go to a chain clothing store, and you buy something, it fits, kind of… The trouble is, only about 1000 other people have bought that exact same item of clothing as you. It isn’t easy to stand out in a crowd when you’re wearing the same thing as everyone else. The same goes for websites! Are you going to be able to compete against all the other sites that use the exact same free system as you? On top of that, the competition has been doing it for a lot longer than you. Whereas if you use a custom-built CMS and website specially designed for SEO, you'll soon see how fast Google and other search engines notice the difference!

More vulnerable to hackers because they know how they work. That is why they are so frequently being updated. You have to update your page, and if not, there is a high risk that your site will be hacked and either used to send spam or porn will start to appear, ruining your SEO campaign and reputation; that’s the worst thing that can happen! Even the best free software isn't easy to update, and you can lose your customisations and plugins, even your content, if you're not careful. Google, for example, has been warning people about using outdated versions of WordPress because of it, and Google refuses to promote someone who is potentially a danger.

Plugin incompatibility brings maintenance costs. Security updates will keep you busy with maintenance costs, but with each plugin update, or when a plugin is abandoned and is not updated any further (as is often the case with free plugins especially) or when you just want to add a plugin to try and improve the functionality of Wordpress, you frequently find incompatible plugin issues. Either some plugins are not compatible with each other, or with the core version of Wordpress you are using. This forces you to make large version updates which you couldn't do because they would break your website, and often means switching to a different plugin. The end result is you need hours of maintenance work by a developer to test and select a suitable plugin and transfer content and configuration to it... until the next incompatibility arises. That's why a serious Wordpress website brings monthly maintenance costs that you don't have with a custom CMS.