Where to start with SEO

Now you know you need SEO, where do you start? An old proverb says "If the trumpet sounds an indistinct call, who will get ready for battle?" That's an important point! Máxima Web always recommends starting an SEO campaign with an Audit, Research & Recommendations or AR&R. But what, you may be asking yourself, is an AR&R when it's at home? Without it, an SEO campaign won't have a clear goal and will be lost among a sea of ideas. Don't let your SEO campaign get lost, as that would only be a waste of time, a waste of money, and worst of all, a wasted opportunity!

Audit the market


Is SEO going to be the right approach for your industry and your business model? The answer is yes, at least in 9 out of 10 cases! But we have to be sure. Then we can see how best to direct it. To do that, we have to do an audit of your website & existing marketing, because a general SEO campaign can end up costing you a lot of money without generating results, lost in a sea of ideas as mentioned above!

If you have an existing website, we analyse how search engines are indexing it, how they rate it, and why. Our audits use highly specialised processes that look for problems that could have been caused by a bug in development, mistakes in the content, or poor SEO (like when we see agencies who have outsourced to people in developing countries use piracy or other anti-competitive behaviour prohibited by search engines). We don't use a simple automated scan or even a checklist; we have a team of experienced people who thoroughly review the performance of your site.


We research Google's live search database, or in other words, what people are searching for in Google, and we determine the best keywords for your campaign, taking into account your budget and your competitors.

A study of competition in organic search results (which SEO targets) is unlike anything you'll know about the competitors in your industry: traditional competitors may be getting leads from elsewhere, but competing for searches and leads online is a completely new field. We do the hard work so that you don't have to.

Research your competition
Recommendations how to direct your site


Finally, when you get our report, it’s divided into several sections, making it easy to understand and follow. It identifies areas of opportunity and/or improvements to your existing site. An AR&R, on average, can contain 10 or 20 individual recommendations to be implemented in your SEO campaign - actionable, customised and authoritative recommendations.

For a small fee, you will have a complete report with everything you need to get started, whether with Máxima Web SEO or not. If, in the end, you choose to use your current SEOer/web developer, you will still have the AR&R to guide your campaign. But why not compare our prices, experience and client reviews before deciding to use Máxima Web? We can assure you that you won't regret it.

Sample SEO Audit, Research & Recommendations

Example of one of our AR&Rs

The first step is often the most important, and the same applies to SEO