Search Engine Optimization (SEO)
Everyone wants to be on top! Everyone wants their website to be at the top of Google's search results, and really at the top of every search engine’s results, for that, you need search engine optimization, so the question is…
What is SEO?
In a nutshell, SEO improves search engine rankings so that your website is before your competitors. Just what you wanted, to be on top! It deals with searches from computers, phones, tablets. (Since April 21 2015, Google does not show the same results to a mobile device and to a computer)
How does SEO work?
SEO optimizes the code on your website. You'd be surprised at the major errors we find on the most prestigious websites, mistakes that ultimately prevent search engines from ranking the site at all! Those mistakes must be changed ASAP! Just like a good mechanic can see problems with your car before you even notice: a good SEO specialist can optimize your website before you realize anything is wrong.
For example, do you know in what country the webserver is located? What city? Are the meta descriptions on your site unique? Are the title tags the right length? Are they maybe too repetitive? What keywords are you focusing on? Are these the same terms that your potential customers are really searching for? Does your site use underscores or hyphens in the URL?
SEO optimizes the user experience. SEO is vital for Google. It determines the speed the site takes to load. How easy it is for the user to navigate the site, how the pages are organized and how they’re linked from one to the other - both inside and outside the page categories. The user experience also includes creating and adding quality content from a reliable source, this includes Link Bait, which brings us to the third point…
SEO looks to see who’s talking about you. Like a teenager listening out for their best friend’s name. Really though, this involves all types of marketing and promotional work, from your side and from ours. We write and distribute large-scale press releases, they get us backlinks (links that are on other sites and pointing to yours) to our sites from industry-approved sites, which increase your page's credibility and search engine rankings.
Don't get ripped off!
It’s easy to get sucked in by fancy jargon and sales patter and find you’ve spent more money on something that doesn’t give you what you need, but we don’t want that for you! Learn as much as you can about SEO, because the more you know, the better you can protect your investments and the harder it is to get ripped off!
Start by reading the information we have here on Máxima Web. We try to explain the basic steps in detail. But if you have any doubts or questions, please don't hesitate to contact us! We would love to help you out!
Everyone wants their website to be at the top of Google's search results page. But why will Google choose your site?
"You have excelled at SEO for my site and as a result, my business doesn't stop!" - Julian, December 7 (Dapple Landscape Design)