Marketing Audit

The term 'Audit' usually has a negative connotation associated with it. But when it comes to a Marketing Audit, there's nothing to fear. In fact, Marketing Audits can help businesses flourish by finding ways in which to improve. This inspection can be an excellent way to evaluate what could be enhanced in order to gain more leads.

At Máxima Web, we're pleased to make some principles freely available here which can be adapted to suit your business. After all, if you're having a quiet period and need to generate some income without investing in marketing, some of these suggestions can be very profitable and freely applied by operations staff and small business owners themselves.

And that's just what it is designed for - when businesses experience quiet periods, increased competition, or even want to squeeze a bit more out of seasonal fluctuations, these are free ways to get more from your current marketing spend or even increase sales with zero marketing spend. It's a great way to get some cash flow and enough to invest in marketing which will then bring a greater volume of leads and sales long term and possibly even avoid quiet periods altogether in the future.

Do Marketing Audits Work?

The pages in this section are from a massive rescue email we put together for a client. In less than a month of trying just a couple of these suggestions, they'd changed from a dire quiet period to having more work on the books than they could handle, even having to postpone marketing spend because of too much demand. Now that's what we like to hear! We hope this happens to you after you make use of this guide.

Enjoy adding your own creative business expertise to the opportunities presented as you investigate each of the pages in this section. So start browsing the sub-menu links for all five steps.

There's Something You Can Do!

Take our five-step marketing audit: