Search Engine Optimization (SEO)
Everyone wants to be on top! Everyone wants their website to be at the top of Google's search results, and really at the top of every search engine’s results, plus AI answers and recommendations. For that, you need search engine optimisation, so the question is…
What is SEO?
In a nutshell, SEO improves search engine rankings so that your website is before your competitors. Just what you wanted, to be on top! It deals with searches from computers, phones, tablets. (Since back in 2015, Google does not show the same results to a mobile device and to a computer)
But search engines aren't the only place - customers look in social media, video sites like YouTube & Vimeo, and AI chatbots or assistants. AI is even starting to use search engines more than humans. Máxima Web's professional SEO will optimise your website and digital footprint so you are visible to as many clients as possible, especially through search engine search results pages and AI answers.
How does SEO work?
SEO optimises the code on your website. You'd be surprised at the major errors we find on the most prestigious websites, mistakes that ultimately prevent search engines from ranking the site at all! Those mistakes must be changed ASAP! Just like a good mechanic can see problems with your car before you even notice: a good SEO specialist can optimise your website before you realise anything is wrong.
For example, do you know in what country the web server is located? What city? Are the meta descriptions on your site unique? Are the title tags the right length? Are they maybe too repetitive? What keywords are you focusing on? Are these the same terms that your potential customers are really searching for? Does your site use underscores or hyphens in the URL?SEO optimises the user experience. SEO is vital for Google. It determines the speed the site takes to load. How easy it is for the user to navigate the site, how the pages are organised and how they’re linked from one to the other - both inside and outside the page categories. The user experience also includes creating and adding quality content from a reliable source, this includes Link Bait, which brings us to the third point…
SEO looks to see who’s talking about you. Like a teenager listening out for their best friend’s name. Really though, this involves all types of marketing and promotional work, from your side and from ours. We write and distribute large-scale press releases, they get us backlinks (links that are on other sites and pointing to yours) to our sites from industry-approved sites, which increase your page's credibility and search engine rankings.
Can AI do SEO for you?
AI is powerful but mainly learns from public information on the internet, the quality of which needs insightful scrutiny. It's especially difficult with SEO, being hotly debated for decades, and there is no authoritative source to confirm the facts because Google, Bing, etc are not going to give up their secrets. So conflicting ideas and even fake case studies abound.
We certainly use AI as a tool, because it can and does help. But without a professional operator, AI most commonly makes a website worse than doing nothing at all. Powerful tools are most valuable in the hands of an experienced professional, and are dangerous otherwise.
Don't get ripped off!
It’s easy to get sucked in by fancy jargon and sales patter and find you’ve spent more money on something that doesn’t give you what you need, but we don’t want that for you! Learn as much as you can about SEO, because the more you know, the better you can protect your investments and the harder it is to get ripped off!
Start by reading the information we have here on Máxima Web. We try to explain the basic steps in detail. But if you have any doubts or questions, please don't hesitate to contact us! We would love to help you out!
Everyone wants their website to be at the top of Google's search results page. But why will Google or AI models choose your site?
"SEO has been great too, does what is says on the box - our rankings are going up and enquiries are coming in, what more could you want?" - AE Cleaning